To Attract Your Tribe
Don’t leave money on the table. Use lead magnets like white papers, eBooks, guides, and infographics to pull in your customers and give them value immediately.
If your company isn’t investing in building your email list, you’re leaving money on the table.
That’s because the return on investment for email marketing is insane. And it all starts with one of your greatest assets: a robust and relevant email list.
Persuading website visitors to opt in to your email list is a whole other challenge, however. That’s where lead magnets come in.
How Do Lead Magnets Work?
Lead magnets are valuable assets that audiences want or in many cases need. And while they are free, they do require a value exchange in the form of their email addresses.
By offering potential customers something of value in exchange for their email addresses and other details, you can collect contact information for use in future marketing campaigns and sales outreach efforts.
White papers are most often used to describe a specific issue and offer a solution. They’re typically long-form, data-heavy documents that may contain text, charts, graphs, and images to support the facts. Because they’re designed to help readers make business decisions, white papers are particularly effective for B2B companies.
An eBook is a publication between 10,000 to 50,000 words that can be distributed on the Internet and other electronic mediums. An eBook is often shorter than a traditionally published book and often focuses on one subject or problem to educate, inform, or entertain the reader.
White papers and eBooks establish your expertise and credibility, distinguish you from your competitors, and provide an opportunity to cultivate relationships by being helpful to your audience.
White Papers and eBooks Communicate Your Expertise and Build Your Brand
White papers and eBooks contain the type of detailed, useful, and compelling information brands use to connect more deeply with their audiences. A Twitter or Facebook post can make an impression, but white papers and eBooks provide data, expert analysis, and depth of coverage that creates a stronger connection with readers.
When used as a lead magnet, white papers and eBooks can turn website visitors into qualified sales leads.
We Can Help You Create Lead Magnets That Attract
First, we’ll learn about your business, target audience, products and services, and what sets you apart from your competitors. We’ll work with you to set goals for the project—what you want the white paper or eBook to accomplish and how you’ll use it in your overall marketing strategy.
Once we’ve agreed on the project’s scope and direction, we’ll craft a professional white paper or eBook to your specifications, including written content and supporting visual elements.
Ready to Get Started?
White papers and eBooks can benefit businesses of all sizes. If you’re ready to showcase your expertise and grow your business with qualified leads, call us at 717-381-5385 or contact us today!