Paid Search

Google Ads shortcut the organic ranking process and fast-track your business to the top of the search page.

As a business owner, you do everything possible to grow your company.

You have a great content marketing strategy. You optimize your website for search. You regularly post valuable, high-quality blog content. You are active on social media and engaged in email marketing. You are clearly positioned for long-term growth.

But what about short-term growth?

While content marketing is the most proven and affordable way to generate steady leads over the long haul, paid search using Google Ads is the best way to fast-track the search rankings and get noticed now.

When done correctly, Google advertising taps into the tech giant’s powerful algorithm and blasts your business to the top of the search pages. If you’re looking to get your products or services in front of your target audience today, Google Ads is the answer. 

The Power of Google Ads

According to a 2019 study, the average user spends exactly 5.7 seconds reviewing the suggestions on a search engine results page (SERP). Even goldfish have longer attention spans than the average Google user!

With such a brief window for clickable success, brands must find a way to jet to the top of the page. Google Ads are the way.

With Google Ads, you choose your keywords and set your budget. The platform optimizes your campaigns based on performance and bid caps to maximize your return on investment.

Depending on your market, you can target customers based on location, age, gender, household size, and household income (among other demographics) so you only advertise to people who are most likely to buy from you. You maximize your advertising budget by only paying for search terms and clicks that drive conversions.

Because advertisers only pay when someone clicks on one of their ads, there’s no upfront cost involved with setting up an account. You don’t have to commit to an expenditure in Google Ads until the platform starts delivering traffic.

Target Users Who Are Ready to Buy

You’re probably familiar with the basics of search engine optimization (SEO): you copiously edit and update your website, so it is easy to find and attracts traffic using appropriate keywords.

But what if you want to drive traffic to your website at a higher volume than SEO alone? That’s where Google Ads come into play.

Paid ads allow users who have already expressed interest or intent to click through on one of those sponsored links at the top or bottom of their results pages. These users are ready to buy—which means when they land on your page after clicking through a paid ad link, there’s an increased chance they’ll convert into paying customers right away.

What You Can Expect from Us

We’ll help you understand how Google Ads works, from setting up your campaign to optimizing your ads and managing bids.

We’ll work with you to ensure that the process runs smoothly from start to finish and that you get the most from your budget by obtaining maximum return on investment for every marketing dollar spent.

Ready to Get Started?

If you’re ready to quickly get your business on the map and make an impact online with Google Ads, call us at 717-381-5385 or contact us today to get started!