Strategic Marketing

If you look at successful businesses, you’ll observe a critical similarity—they’ve each implemented a Strategic Marketing Plan to guide their efforts.

Businesses lacking a Strategic Marketing Plan have no roadmap for success. Without a marketing strategy to steer their efforts, these businesses risk falling into a reactive mode—subject to the whims of the marketplace, their organization’s direction left to chance.

By creating a marketing strategy, you purposefully organize your marketing efforts, giving you clarity and confidence in your company’s direction. Your Strategic Business Plan establishes a disciplined process by which your company can meet the goals you set and generate revenue and profit.

What You Can Expect from Us

The goals established in your Strategic Marketing Plan are the goals Headline Marketing Consultants will help you achieve. With an understanding of your short- and long-term goals, we’ll develop a strategy to meet them.

When developing a marketing strategy for your business, we’ll systematically complete development exercises that will inform every marketing campaign we execute on your behalf, including:

• Mapping the Customer Journey
  This roadmap will move your target audience through several phases leading to the desired action.
• Identifying Communication Channels
  Each step in the journey will utilize different communication channels. Your Strategic Marketing Plan will identify the communication channels that best support your goals during each phase of the customer journey.
• Establishing Content Pillars
  Content pillars collectively tell your brand story. We’ll define your content pillars and the best ways to get that content in front of your audiences.

Implementing Strategic Marketing Tactics

Once we’ve identified the marketing strategies that best support your overall goals, we’ll design proactive marketing campaigns to get the job done.

• Developing a Content Calendar
  We’ll look at the year ahead and compile critical dates, events, and noteworthy times of the year on a content calendar. The calendar will ensure we’re creating content strategically and using it to drive towards your goals.
• Clarifying Key Performance Indicators
  We’ll determine which metrics matter most and outline measurable, realistic goals for each campaign. This will allow us to evaluate our performance and refine our approach.

What the Strategic Marketing Plan Will Do for Your Organization

After working through this important process with us, you’ll have an intentionally defined, actionable Strategic Marketing Plan to lend clarity and focus to your marketing efforts.

Ready to Get Started?

If you’re ready to create a Strategic Marketing Plan to guide your marketing strategy, call us at 717-381-5385 or contact us today!