Building a Foundation
Lay the groundwork for solid client communications by staying in touch with content that meets your customers’ needs.
It is often said that existing business is the best source of new business. As a business owner, you know that marketing isn’t just about attracting new customers—it’s also about retaining the ones you already have.
The ROI of customer retention is a no-brainer. It costs about five times as much to acquire a new customer as it does to retain an existing one, and statistics have shown that repeat customers spend on average 33% more than new ones.
And because the sales cycle is longer and the stakes are higher, this is especially true for B2B companies. It’s far less expensive to sell to a company that has already bought from you than it is to convince them to buy from you for the first time.
Create a Client Communications Plan for the Entire Client Journey
If you’re doing a good job servicing your clients and keeping them happy, they’re your most likely prospects for future work or purchases. And a single satisfied client can be a valuable source of referrals and an ally in helping you grow your business.
To retain your current clients, it’s important to focus on providing superior communication at every stage of the customer or client journey—from initial awareness to the purchasing phase and through the post-sale remarketing.
How We Help Create Effective Client Communications for Your Organization
When you work with Headline Consultants, we’ll quickly gain an understanding of your business and help you and your team identify opportunities to better serve your clients and customers through effective communications. We’ll identify potential areas of improvement and devise client communication campaigns to address these needs.
We can help your organization:
Devise an effective communication strategy. We’ll help you develop a plan that outlines how you’ll contact clients—defining the information you want to share, how often you’ll reach out, and which communication channels you’ll use.
Take advantage of automation. The internet has made it easy for businesses to automate certain communications, such as email newsletters and the delivery of informational and instructive material. We can help you get started or work with you to perfect your current processes.
Choose the most efficient channels of communication. Some people like email or video, while others favor social media posts or direct mail pieces. We’ll carefully consider your clients’ preferred communication methods when choosing the best channels for delivering information.
Many types of communications can be used to engage customers, including:
- Email newsletters
- Social media
- Instructional videos
- Informational webinars
- Company blog posts
- External digital or print communications
We’ll help you tailor a compelling mix and frequency of communications that fits your business and your clients.
Ready to Get Started?
If you’re ready to use effective communications to retain your valued clients, call us at 717-381-5385 or contact us today!