Built to Convert
A landing page isn’t like a website or blog page; it’s designed to spur visitors to take a single specific action–one that you get to determine.
A landing page isn’t the same as your website or blog. While your website may have countless pages of content addressing different objectives, a landing page is designed to spur visitors to take one specific action—whatever you define that action to be.
How Landing Pages Capture Leads and Increase Conversions
A landing page can be a standalone page or any page on a website where traffic is sent to prompt a specific action or result. Landing pages are designed to convert visitors into subscribers, customers, or fans and are used across various marketing channels.
Landing pages are created with a single objective – known as a call to action (CTA) — that encourages visitors to convert in a particular way. The CTA might be signing up for your mailing list, downloading your app, booking an appointment, or buying a product.
For example, you might be sending traffic from an email campaign promoting an upcoming webinar to a landing page featuring a video clip of the event and a registration form. The goal of this page would be to convince visitors to register for the webinar.
Landing pages can be accessed in a variety of ways:
- Direct traffic via organic search, paid ads, email links, etc.
- Traffic from social media sites such as Facebook, Instagram, Twitter, or Pinterest.
- Traffic from other websites that link to yours through banner ads or affiliate links.
How We Help You Create Landing Pages That Convert
Sometimes you want your audience to take a specific action—subscribing to your newsletter, downloading your eBook, registering for a free trial, or signing up for a course or service.
Wouldn’t it be great if you could take all the traffic that flows through your social media channels, your blog, and your email list and send it all to one persuasively written page explicitly designed to convert?
Here’s what we do to help you create landing pages that convert for your business:
- Gather information about your offer and the action you want visitors to take.
- Create strategically written content with a strong, focused call to action.
- Design an aesthetically pleasing web page that reinforces your message.
Ready to Get Started?
By creating compelling, strategic content backed by a thorough understanding of your business, your offer, and your target audience, we can help you create landing pages that accomplish your goals.
If you’re ready to capture more leads and increase your conversion rate, call us at 717-381-5385 or contact us today!