Client Overview
Demme Learning is an educational company specializing in curriculum products for homeschooling families and learning environments. Their flagship products include Math-U-See, Spelling You See, and other educational tools designed with a mastery-based approach that adapts to individual learning styles and paces.
A key aspect of our partnership involved supporting Demme Learning’s strategic marketing philosophy. The company decided early on to avoid short-term digital marketing tactics with limited ROI in favor of delivering long-term value to its customers and website visitors. This decision positioned our content program as:
- A primary driver of organic customer acquisition
- The core component of Demme Learning’s lead generation strategy
- Central to their SEO and online visibility efforts
- The foundation of their educational thought leadership positioning
Demme Learning’s approach demonstrated their commitment to content as a primary marketing investment, requiring our team to deliver content with measurable business impact each and every week.
Challenge
When Headline Consultants began working with Demme Learning, they were facing several content marketing challenges:
- Need for consistent, high-quality content that accurately represented their educational philosophy and teaching methodology
- Complex subject matter requiring specialized knowledge in areas like mastery-based learning, visual thinking strategies, and curriculum development
- Balancing technical accuracy with accessibility to effectively communicate with homeschool parents, classroom teachers and instructors, and educational administrators
- Supporting product launches and updates with timely, relevant content
- Building an authoritative voice in homeschooling, private, and traditional education spaces
Our Approach
Content Development Process
We established a streamlined collaboration process that included:
- Monthly planning sessions to align on upcoming content topics and priorities
- Subject Matter Expert (SME) involvement at key stages to ensure technical accuracy
- Adaptable content creation that balanced SEO requirements with authentic educational value
- Proactive communication to stay ahead of curriculum updates and product launches
- Comprehensive content types, including blog posts, social media copy and graphic designs, and email marketing content
Content Strategy Refinement
We developed content that supported multiple strategic objectives:
- Educational thought leadership pieces explaining Demme Learning’s teaching philosophy
- Practical application articles providing actionable advice for parents and teachers
- Product-supporting content that highlighted the benefits and applications of their curriculum materials
- Seasonal and timely topics addressing the rhythms of the academic year
- Audience-targeted content for various segments, including homeschool parents, co-op leaders, and classroom teachers
Results
Our partnership with Demme Learning yielded significant positive outcomes:
- Consistent content publication with weekly blog posts, maintaining a steady presence
- Reduced revision cycles as our team developed a deeper understanding of their educational approach
- Successful support for product launches, including their updated Spelling You See program
- Expanded content themes covering diverse topics from educational theory to practical implementation
- Enhanced subject matter accuracy through effective collaboration with their expert team
- Seamless voice and tone consistency across various content pieces
Takeaways
Through our work with Demme Learning, we identified several key takeaways that made our partnership successful:
- Subject Matter Expert collaboration is invaluable – Direct access to educational experts ensures content accuracy and authenticity
- Pedagogical understanding creates better content – Taking time to understand teaching methodologies results in more valuable content
- Proactive planning prevents bottlenecks – Working ahead on content calendars allows for thorough review cycles
- Building a relationship of trust enables efficiency – As mutual trust develops, approval processes become more streamlined
- Balancing SEO with educational value is essential – Creating content that serves both search engines and readers requires careful planning and attention to detail
“Justin and his team approach things from a strategic level and can see the best long-term solution to a problem. They are a pleasure to work with and an asset to any organization.”
~ Ethan Demme, Owner & CEO
Demme Learning
