In Marketing

Content can make or break you. Good blog content can lead viewers to your website, engage your audience, and help you build an excellent reputation.

However, bad blog content can push consumers away.

But, what exactly makes for good content?

1. It’s always accurate

Readers want to trust you. It’s essential that your information is always accurate to build this trust, otherwise viewers will see you as untrustworthy and take their business somewhere else.

You can build trust by linking to other quality sources that have a shared expertise in the topic of interest.

If you share a stat or quote, always back it up with a source.

2. It’s error free

When you’re writing content, keep in mind it needs to be free from spelling and grammatical errors. A reader will not trust you as an expert if you have any errors in your writing. Your work will appear shotty, which can make readers second guess the quality of the products or services you offer.

3. It’s unique

This goes beyond just copywriting laws. Your work should have a unique factor, something that entices the reader. Choose a topic that hasn’t been overdone, or choose a new way to look at that topic, providing unique value to the reader.

4. It’s easy to read

Your font should be large enough to read with ease on any screen, and the colors should be high contrasting (but not blinding). Choose a standard font, not one with a lot of flair (and not Comic Sans).

Content should be easy to scan through.

Did you know about 43% of people skim blogs? And those are just the people that admit to doing it. People like the ability to quickly breeze through an article to find the information that’s important to them.

5. It’s focused on quality over quantity

Make sure your focus is on quality content, not word count. Get to the point. Provide information, not fluff.

6. The headline is engaging

While good blog content is important, so is your headline. The headline is what will help a viewer decide if they want to read your blog post or skip over it. Take time to evaluate the headline before sticking with your first idea. You may even want to brainstorm a few variations and then go with your favorite.

Make sure your headline isn’t misleading. It needs to be a clear depiction of what the reader can expect to find in your blog post. Your content should answer any questions the headline poses. Provide the reader with the knowledge they are looking for.

7. It has a good lead

Make sure your introduction leads the reader into your blog. You want the reader to know exactly what the blog is about in the intro. After reading the headline, the introduction will ultimately be the deciding factor for your reader—if they will read on or leave your website.

8. It adds value

Overall, your content should add value to the viewer’s life. Make sure that what you’re writing about is content that appeals to your target audience. Choose subjects that really matter to your readers.

9. It makes the reader think

While you want to provide answers to your readers, you also want to leave them with things to reflect on.

Make your content count. Give your audience what they are looking for—good content from a trustworthy source. Your readers want an expert writer, one who adds value, not fluff. Give them quality content that’s easy to read and error-free.

If you want to ensure you’re delivering great content, contact us at Headline Consultants. We offer a variety of content marketing services, including blogging.


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