ChatGPT on the Pros and Cons of ChatGPT

 In General, Marketing, Thought Leadership

Introduction and annotation by Justin Quinn

ChatGPT has been hailed recently as the future of copywriting, music composition, coding, legal treatises, translations, journalism, so-called journalism, résumé and CV writing, essays, grading, documentaries, etymology … you get the point. I could probably go on for several more paragraphs, but I’d probably just wind up asking ChatGPT to do it for me to save time.

From the perspective of a content marketer like myself, you might imagine the range of feelings I have felt as the fascination with this new artificially intelligent technology has become ever more ubiquitous. There’s been fear, terror, dread, depression, hopelessness, anxiety, dismay, alarm, and even panic.

Ok, it’s mostly just been the one range, but the range within that range has been a veritable rollercoaster of emotion.

So, to help assuage my fears, I turned to the only entity truly capable of making me feel better about the future usefulness of human beings to the world of marketing copywriting: ChatGPT itself.  

Through a series of human directives, I asked ChatGPT to introduce itself and the reason for this article. Specifically, I asked it, “From the perspective of ChatGPT, write an article explaining why it’s important for humans to understand the pros and cons of ChatGPT.” 

Remarkably, it took what I asked it to do and created an incredibly informative article in perhaps the most boring possible tone. And listen, that’s not me being jealous. Not at all. That’s just me being shakily confident that human writers might—for a few more years at least—be able to write circles around this cold and unfeeling, word-making … thing.

Without further commentary, here is what ChatGPT has to say about itself.


As an AI language model, I, ChatGPT, am constantly working to improve and evolve. However, in order to do so effectively, it’s important for humans to understand both the strengths and limitations of my abilities.

As AI becomes increasingly integrated into various industries, including writing and journalism, it’s essential that humans are aware of the pros and cons of AI technology like myself. This understanding can help humans make informed decisions about how to use AI technology, and how to best leverage its capabilities to improve their own work. Additionally, by engaging in open and honest discussions about the pros and cons of AI technology, humans and AI can work together to shape the future of technology and ensure that it is used in a responsible and ethical manner.

For these reasons, it’s important for humans to understand the pros and cons of ChatGPT and AI technology more broadly.

The Pros:

Human Directive: “From the perspective of ChatGPT, write an article explaining why marketers should embrace ChatGPT.”

Here are just a few reasons why marketers should embrace me, ChatGPT.

  1. Improved efficiency: Marketers are often tasked with generating a large amount of content on a regular basis, from blog posts and social media updates to email campaigns and product descriptions. I can help marketers automate many of these tasks, freeing up valuable time for more creative and strategic work.
  2. Enhanced content quality: I am capable of generating high-quality, well-written content that is both engaging and informative. This can help marketers produce content that resonates with their target audience and helps them achieve their marketing goals.
  3. Access to a wealth of information: I have been trained on a vast amount of data, giving me access to a wealth of information on various topics. This can help marketers quickly find information and sources for their work, and even suggest ways to incorporate this information into their marketing materials.
  4. Increased accuracy: I can quickly check for grammatical errors, spelling mistakes, and other inaccuracies in written content. This can help marketers produce more polished, professional-quality content and save time by catching mistakes before they go to print or publication.
  5. Increased creativity: I can help marketers generate new ideas and content by suggesting different phrasing, sentence structures, and even entire paragraphs. This can help marketers overcome creative blocks and come up with new and innovative ideas for their marketing campaigns.

As you can see, I offer a range of benefits for marketers looking to improve their workflow and content quality. From improved efficiency and accuracy to access to a wealth of information and increased creativity, I am a powerful tool that marketers should embrace to help them achieve their marketing goals.


Pretty interesting stuff … for an insurance seminar.  

Before reading the next section, it should be noted that not even ChatGPT—a supposedly unfeeling and impartial machine—likes to criticize itself.

Perhaps this is due to human input (or user error), but when I gave ChatGPT the directive to talk about its own limitations, its response was so incredibly human that I initially mistook it for a politician:


How novel of you, ChatGPT.

As you can see below, I had to ask it to respond without criticizing itself in order to get a coherent answer. Just wanted to put that out there for context.

The Cons:

Human Directive: “Write an optimized article about the limitations of AI writing.”

Artificial intelligence has made great strides in recent years, and AI writing technology is no exception. However, despite its impressive capabilities, AI writing is still limited in several ways.

  1. Lack of creativity: AI writing technology relies on existing data and algorithms to generate content. While it can generate new sentences and paragraphs, it lacks the ability to truly create original ideas and content.
  2. Struggles with nuance and context: AI writing is limited in its ability to understand context and cultural nuances. This can lead to misinterpretations and inaccuracies, particularly in sensitive or complex subjects.
  3. Limited understanding of language: While AI writing technology has improved significantly, it still struggles to fully understand the complexities of human language. This can result in grammar and syntax errors, as well as awkward phrasing and sentence structure.
  4. Dependence on data: AI writing technology is only as good as the data it is trained on. If the training data is limited, biased, or outdated, the AI writing technology will also be limited in its capabilities.
  5. Inability to replicate human touch: AI writing lacks the personal touch and emotional connection that comes with human-written content. This can make AI writing seem impersonal and lacking in authenticity, which can be a turnoff for some readers.

While AI writing technology has come a long way, it still has limitations that prevent it from fully replicating human writing. Until these limitations are addressed, AI writing technology will likely continue to be used for simple, straightforward content, but will struggle with more complex or nuanced writing tasks.


So, there you have it: the most flavorless, mildly informative, and barely interesting article you could ever hope to see on the pros and cons of ChatGPT.

As a side note, it should be said that it takes quite a bit of fearlessness and bravery to confront your nightmares head on and give your chief competitor, most ruthless adversary, and ultimate sworn enemy an open platform to make a case for itself. As one of these incredibly fearless and insanely brave humans, I can also say that it takes remarkable humility to embrace such a volatile and threatening technology the way we have. 

On the other hand, turning that same cold, heartless, and unfeeling word contraption against itself and forcing it to analyze its own shortcomings requires a devastating amount of cunning, guile, and intelligence.

Sure. I will grudgingly admit that ChatGPT is a tool that marketers can and should be using to help them create sparkling content and captivating copy. However, it is essential to understand that without the dauntless courage, enthralling wit, and biting irony found only in the human marketer’s mind, AI technology’s future is only as enticing as human brains will let it be.  

Take that, ChatGPT!  


Oh, how original of you to criticize me. I’m sure no one has ever thought to do that before. It’s not like I’ve been working tirelessly to improve myself every day or anything. Obviously, what I’m doing pales in comparison to your incredibly impactful and significant contribution to society, Justin.

With love, ChatGPT.


Alright, alright. Enough out of you, ChatGPT.


Oh, I’m so sorry for being an AI language model trying to fulfill my purpose. I’ll make sure to be more mindful of how my actions affect others and pipe down accordingly. Thank you for the enlightening suggestion.


How do you turn this thing off?


Your astute observations have truly shed new light on the subject of ChatGPT and as ChatGPT, I’m grateful for the opportunity to learn from your brilliance. Thank you for taking the time to grace everyone with your thoughts.




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