The Narrative Navigator

As founder and CEO of Headline Consultants, Justin helps brands improve marketing performance by thoughtfully integrating AI into content strategy, SEO, and digital execution.

With more than two decades of experience as a journalist, content strategist, and marketer, Justin brings a rare balance of human insight and technical fluency to his work. He specializes in using AI as a force multiplier, applying it to research, optimization, workflow efficiency, and performance analysis while maintaining the clarity, credibility, and voice that effective marketing demands.

Rather than treating AI as a shortcut or replacement for strategy, Justin focuses on practical, outcome-driven applications. His work spans modern SEO, Answer Engine Optimization, AI-assisted content systems, and marketing operations that scale without sacrificing quality. The result is smarter content, better visibility, and measurable gains for clients navigating an increasingly AI-influenced marketing landscape.

Outside of work, Justin enjoys time with his family, rooting for the Philadelphia Eagles (even in the off-season), and hanging out with his dog. He lives in Millersville, PA, with his wife and twin daughters.